Informatica for Salesforce

Deliver transformational customer experience.

Maximize your Salesforce investments

Salesforce is at the heart of your business, and it’s tracking more than just your
sales pipeline. To truly transform your customer and prospect interactions, you need to seamlessly integrate data
across your marketing, operations, services, and e-commerce applications.

Build smarter customer relationships

Enhancing Salesforce data with data from multiple cloud applications and on-premises systems—such as SAP, Oracle EBS, Oracle Eloqua, Marketo, and NetSuite—gives you a trusted, holistic view of your customer. With better insights, your sales and service teams can deepen customer relationships, improve campaigns, and better personalize prospecting.



Extend your multi-cloud architecture

Have multiple Salesforce orgs or a lot of endpoints? Simplify and optimize your multi-cloud data integration by synchronizing front- and back-office systems and matching and linking data across data sources.

The Informatica Salesforce Platform Connector supports Salesforce Sales Cloud, Service Cloud, Financial Services Cloud, and the core Salesforce Platform, including support for standard and custom objects.

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Salesforce Marketing Cloud Connector

The Informatica Salesforce Marketing Cloud Connector lets you synchronize massive amounts of account, contact, and lead data between Salesforce Marketing Cloud and a variety of on-premises databases and systems, cloud applications, and cloud services using the unique data extensions architecture of Marketing Cloud.



Salesforce Einstein Analytics Connector

Use the Informatica Salesforce Einstein Analytics Connector to provide Einstein Analytics with real-time data to better understand your prospects and customers. The Einstein Analytics Connector enables integration to Sales Cloud Einstein Analytics, Service Cloud Einstein Analytics, Marketing Cloud Einstein Analytics, and the core Salesforce Platform Einstein Analytics system, allowing those data insights to be used across the core applications.

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Customer Success Stories

British Telecom

With Informatica Cloud, British Telecom streamlines and accelerates executive decisions by unifying reporting across nine Salesforce instances and multiple business units.