RENT A CAR

RENT A CAR is a key player in car rental and utility rental operating in France, offering a wide choice of vehicles distributed across a network of nearly 500 car rental agencies and relay points.

“Informatica MDM gives us a 360-degree view of each customer’s journey and helps turn our knowledge of customers into a competitive advantage.”

— Damien Tampé, CTO, RENT A CAR

Business Need

Integrate with legacy ERP and e-commerce platforms

Avoid duplicate data and “spaghetti architecture”

Customize Informatica MDM without using external integrators

Challenges

Build digital trust with customers while offering new app-driven, self-service options for vehicle rentals

Support digital transformation and new business initiatives around mobility and dynamic rental pricing

Prepare for upcoming industry disruptions such as connected cars and vehicle analytics

Solutions & Results

Engage Informatica Professional Services to deploy Informatica Master Data Management

Use Informatica MDM to unlock the value of customer data with a 360-degree view of customer relationships

Lay the foundation to meet future business requirements with a single view of data

Products & Services

Multidomain MDM

The true end-to-end MDM solution tackles complex issues head-on with complete and accurate views of complex business-critical master data and relationships

Informatica Professional Services

Provides a full range of professional services based on Informatica’s proven implementation methodology

Success Stories

Thrifty Car Rental

Leading US car rental firm provides real-time access to customer, sales and marketing data; increases marketing campaign effectiveness.

Nissan Europe

Nissan Europe improves customer marketing with 360 degree view of customer engagement.

AutoTrader.com

Leading automotive marketplace uses multidomain Informatica MDM to grow advertising revenues, improve data governance and reduce cost of partner relationships.