The Travel Corporation is a travel and leisure group operating in more than 60 countries with 35 offices and more than 10,000 staff around the world, serving over 1.5 million customers annually. The group includes 30 award-winning brands, which comprise independently managed tour operations, hotels and river cruise ships. Some of these established businesses have been in operation for over 40 years.
“Gaining a 360-degree view of the customer is critical to our business model that emphasizes high-touch, highly tailored services. By adding Informatica’s Cloud MDM to Salesforce we were able to see all interactions with our customers no matter how they choose to communicate with us, regardless of whether it’s by mobile, social, phone or the website.”
Jon Pickles