Enable Omnichannel Commerce

Fuel all sales channels with consistent, rich, accurate product data for an informed and engaging customer experience.


Customer experience defines a company’s success. It is often considered more important than the product itself or the price. But manufacturers, retailers, and distributors often have to deal with different siloed systems across different teams and regions, which often results not only in a bad customer experience, but also in slow product introductions; operational inefficiencies; and incomplete, fragmented, and inconsistent product data. In some cases, it can also lead to compliance issues, such as in the food or healthcare industry.


All in the relationships

As retailers mature in their use of customer, product, and supplier data, they typically look to do more with their data beyond just historical reporting. They look to take advantage of a single view of customer data by identifying relationships among different aspects of the data for advanced analytics, or competitive advantage, or up sell/cross sell. They streamline collaboration across channels, regions, and lines of business to ensure the highest quality data fuels every customer interaction and employee decision. 

Collaborate on product content

Informatica omnichannel commerce solution is the only end to end solution that fuels service conversations and delivery with centralized access to a customer’s products, value, and history across all channels for the right treatment and first-call resolution But more importantly, it allows business users to more effectively manage and collaborate on product content to fuel all sales channels with consistent, rich, and accurate product data for an informed and engaging customer experience across all channels.



Customer Success Stories

Unilever provides rich, online product content to drive...

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Deployed Informatica PIM to bring a high quality,...

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PUMA Competes to Win with a 360 Degree Product View...

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Centrally manage supplier relationships, ensure compliance, and assess performance and risk

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