Gain a 360-Degree View of Business-Critical Data

Make better marketing, sales, service, finance, and operations decisions with trusted, relevant, and authoritative data.


A clear imperative emerges with each digital transformation: you need a single, trusted view of business-critical data to make better decisions, faster. But as data sources proliferate across multi-cloud, hybrid, and on-premises environments, breaking down data silos becomes a significant challenge. Only a multidomain MDM solution gives you a true, 360-degree view of data that exponentially improves your ability to drive strategic disruption.

Rich insights

Your master data management (MDM) solution fuels confident decision-making by providing a trusted source of accurate information: automatically sorting and reconciling customer, product, supplier, location, and other data to remove inconsistencies and redundancies. Use the rich insights provided by a 360-degree view of your data and records to improve targeted marketing, cross-selling and up-selling, customer lifetime analysis, churn reduction, and more.


Applying artificial intelligence and machine learning to data management makes it easier to find, manage, and curate data to build a comprehensive view of your customers, products, suppliers, and more. Combine a metadata-driven enterprise data catalog, AI-enabled data governance, and intelligent relationship visualizations with MDM, then empower citizen data scientists and business users with self-service capabilities to inspire data-driven innovation.



A trusted 360-degree view is possible with Informatica MDM. It’s the only modular end-to-end master data management solution with the flexibility to support any type of data domain and the relationships that span them. It ensures your data is high-quality, delivers meaningful insight, and integrates easily into multiple business processes. It connects transaction, interaction, IoT, and third-party data to support the most ambitious data-driven transformations.


Customer Success Stories

PUMA Competes to Win with a 360 Degree Product View...

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Transamerica’s Enterprise Marketing and Analytics Platform...

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Nissan Europe improves customer marketing with 360 ...

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