From its manufacturing and administrative headquarters in Lafayette, Louisiana, Stuller provides next-day delivery of more than 200,000 different items to over 40,000 jewelry professionals worldwide. Stuller’s core product categories include: bridal jewelry, mountings, jewelry, diamonds, stones, findings, metals, tools, supplies, and digital solutions.
“We wanted a complete PIM and data quality solution that would not only help us deliver just the right products to our customers, but also provide the flexibility and ease of use to enable us to see a consolidated view of all products and their attributes.”
Belit Myers
Business Need
- Populate and integrate better jewelry product data for omnichannel commerce
- Keep pace with ever-increasing and more diverse jewelry product catalog
- Serve sales and marketing teams with unique data consumption needs
Challenges
- Validate and integrate jewelry product information as it is entered
- Provide data reliability for jewelry catalog with Informatica
- Define clear rules for handling jewelry, stones and tools data for internal teams
Solutions & Results
- Increases customer satisfaction with rich descriptions of jewelry, stones and tools
- Reduces product data management time for ever-changing catalog
- Improves call center efficiency and service levels with rapid product information access
Success Stories
