Hubo

Founded in 1992, Hubo is a Belgian hardware store chain with more than 150 stores throughout the country. Hubo offers hardware and supplies for do-it-yourselfers ranging from the occasional hobbyist to the ambitious and passionate self-starter. Hubo has worked hard to pioneer the DIY concept through its network of retail stores, offering a wide product range and good value. Hubo customers enjoy frequent promotional offers and can make use of numerous other benefits with the Hubo Bonus Card.

“With Informatica MDM – Product 360, we can get new products online 10x faster, increasing our product assortment and diversity.”

Marc Henkens

E-Commerce Manager, Hubo

Business Need

Fast time-to-market for GS1 connection
Embedded self-service portal for suppliers

Easy-to-use interface for Hubo employees

Challenges

Become Belgium’s DIY market leader by offering a wider selection of products and expanding into a much larger marketplace
Onboard new products and suppliers faster and keep product information current with less manual effort

Exchange product data with suppliers in real time via data pools, according to the standards defined by Global Standards One (GS1)

Solutions & Results

Deploy Informatica MDM – Product 360 with assistance from Parsionate, an Elite Informatica Partner, and Informatica Professional Services
Enable suppliers to upload and edit their product information at any time using the Informatica MDM – Product 360 Supplier Self-Service Portal
Connects suppliers via data pools, enabling the company to become the first DIY retailer in Belgium to connect to GS1

Use Informatica MDM – Product 360 GDSN Accelerator to easily receive the latest product information from suppliers via the GDSN
Helps Hubo scale from 50,000 to a projected 1 million product SKUs in five years and edit product data en masse to adapt quickly to new markets
Onboards new products and suppliers 10x faster

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Products & Services

MDM – Product 360

Product 360 offers a powerful PIM solution that enables business users to more efficiently acquire, author, and publish product information, anywhere.

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