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Salesforce Einstein Analytics Connector

Understand your customers and campaigns like never before with Salesforce Einstein Analytics and the Informatica portfolio.

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Unlock back-office insights

To create a 360-degree view of customer insights using Salesforce Einstein Analytics, you need to bring together customer data from external systems such as SAP, Oracle E-Business, PeopleSoft, NetSuite, and Workday. This data can include purchase history, demographics, relationships, and preferences. The Informatica Intelligent Cloud Services (IICS) portfolio includes data integration, data quality, and master data management (MDM) services so that everyone in your organization—both business and IT—can connect, relate, and aggregate data from any source.

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Extend data warehouses

Most enterprises have multiple data warehouses, including on-premises data warehouses from Teradata and Oracle, as well as cloud data warehouses, such as Amazon Web Services (AWS) Redshift, Microsoft Azure, Google Cloud, or Snowflake. Business analysts typically require only a subset of data from warehouses, but extracting the data can be complex and time consuming. With Salesforce Einstein Analytics, analysts can access via self-service data from on-premises and cloud data warehouses for data discovery, exploration, and visualization. These capabilities are enabled by the Informatica Intelligent Cloud Services self-service UI for business users and broad connectivity to databases on-premises and in the public cloud. Now, business analysts can easily bring their required data from any data warehouse into Salesforce Einstein Analytics to gain rapid customer insights.

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Multi-org analytics made easy

Customer engagement increases when you create an end-to-end view of your customer data across all the multiple Salesforce orgs that you may have across your organization. Informatica Cloud MDM Customer 360 for Salesforce delivers data-mastering services so that you can create real-world data-object relationships that can be viewed in Salesforce Einstein Analytics.

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