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Salesforce Marketing Cloud Connector

Improve campaign ROI and list segmentation with great data.

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Drive targeted campaigns with back office data

Delivering the right marketing message to the right channel at the right time depends not only on the segmentation data stored in your marketing cloud, but also on customer data held in external systems such as SAP, Oracle E-Business Suite, PeopleSoft, NetSuite, and Workday.

Informatica Intelligent Cloud Services for Salesforce Marketing Cloud includes data integration, data quality, and master data management (MDM) services that enable marketers to connect, relate, and aggregate data from any source to drive personalized customer journeys.

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Use enterprise data warehouses with data extensions

Data is the cornerstone of every marketing campaign, but leveraging attributes from traditional data warehouses such as Teradata, IBM Netezza, and Oracle Exadata for email list segmentation is virtually impossible.

Informatica Intelligent Cloud Services’ extensive connectivity to relational databases such as IBM DB2, Microsoft SQL Server, and Oracle lets you easily combine relational data with any data warehouse attributes to enhance list segmentation, improve audience targeting, and deliver greater message precision.

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Easy and fast integration tools

Marketers live and die by the relevancy of their data. If the data isn’t accurate or timely then the campaign is doomed to failure. Informatica Intelligent Cloud Services provides point-and-click tools that enable marketers to quickly build integration workflows that can automatically synchronize massive amounts of business data between Salesforce Marketing Cloud, traditional enterprise systems, and other cloud applications without the need for hand coding.

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