Healthcare Consumer Engagement

Offer more intuitive products, communicate effectively, and engage consistently with a single view across patient and member touch points.

The Informatica solution for Healthcare Consumer Engagement ensures that your patient and member engagement efforts are strengthened with clean, safe, and connected data. With the ability to form a reliable view of member and patient data across every application, you can target marketing efforts, personalize care delivery, promote applicable preventative treatments, and provide optimal service.

This solution makes transparent the relationships across and among datasets to help answer complex questions and reveal valuable information. With this solution in place, you can:

  • Improve patient care coordination and quality with a comprehensive understanding of providers, patients, members, and locations
  • Foster loyalty by enabling consistent communication
  • Increase revenue with targeted service and product offerings and improved marketing effectiveness
  • Create competitive advantage by rapidly integrating data after mergers and acquisitions
  • Eliminate data inconsistencies to adapt to the demands of regulations such as the Affordable Care Act

Based on the Informatica Platform, this solution features the following capabilities:

  • Master Data Management with a prebuilt healthcare data model that includes providers, patients, locations, employees, and details about the relationships among them
  • Flexibility to suit your unique clinical and business requirements
  • The ability to replace application- centric views of patients and members with consistent views across applications and to use these to drive informed decision-making
  • Visualization and predefined relationships (such as patient-to-provider and member-to-plan relationships), to provide you with acomprehensive view of customers
  • Role-based view of persons
  • Integrated data-quality tools to maintain the trustworthiness of data,correct errors, and eliminate duplicates
  • Industry-leading enterprise data integration to efficiently move the datato and from cloud-based applications,on-premise applications and even bigdata 
  • Scalable and proven architecture to support millions of data records, whilemaintaining real-time performance
  • Intuitive dashboard to monitor data quality trends

Related Products & Solutions

Total Customer Relationship

Become truly customer centric with a single customer view across all channels and touch points.

Master Data Management

Delivers reliable business-critical data so you can optimize operations and make more informed decisions.