Whether looking at new business models or responding to market demands, Insurance institutions are assessing how to take advantage of their data assets to either drive disruption into their market or combat the impact of being disrupted by another organisation. Examples of data driven innovations, such as telematics data for pay-as-you-drive usage models and fitness tracking data as input into health insurance premiums, are already driving value in the Insurance industry and new sources and forms of data are creating new opportunities to either provide better service, reduce operational costs or create market differentiation. What Insurance institutions lack is a high quality, trusted view of their customer data around which they can enrich that view with new sources of data, forming the basis for new business opportunities and models (i.e. the usage model).
The Informatica Intelligent Data Platform (IDP) enables companies enables insurance companies to:
Sterling & Sterling migrated all insurance records from SalesLogix to Salesforce CRM in one weekend—50 percent faster than anticipated, and achieved a 30 percent decrease in integration costs
Transamerica’s Enterprise Marketing and Analytics Platform provides a complete view and understanding of all customer relationships across Transamerica’s operations.
INSynergy accelerated time to market with Informatica iPaaS.