Maximize B2B Customer and Channel Management and Channel Operations
Best-in-class customer and channel management and channel operations are difficult for global companies to achieve because they have diverse products, many business units, multiple channel partners, and numerous global customers. A B2B customer-centric approach has been challenging to put into action because of the complexity involved in trying to dynamically manage relationships among accounts, customer contacts, products sold, and channels sold through. Marketing, sales, and channel operations teams are forced to spend excessive time manually searching for and reconciling this business-critical data, which is scattered across applications in the institution. This inefficiency results in:
- Lost cross-sell and up-sell revenue opportunities
- Customer and prospect account coverage gaps and conflicts
- Delays in bringing new channel partners onboard
- Subpar business agility and speed
Empower your Business with Consolidated and Reliable Business-Critical Data with Informatica MDM
Eliminate the need for sales, marketing, and channel operations teams to spend their valuable time manually searching for and reconciling account, customer contact, product, and channel partner data from disparate systems across the company. With the customer and channel management solution through Informatica MDM you can enable your company to:
- Increase revenue by arming marketing and sales teams with an Extended Customer View. This includes the Single Customer View—one version of the truth for all customers across the enterprise—and the valuable corporate and subsidiary relationships of each account, as well as the products and services adopted by location. Leverage this information to drive relevant cross-sell and up-sell offers.
- Optimize channel operations by eliminating account coverage gaps and conflicts. Streamline new channel partner on boarding and make fully informed account coverage adjustments based on the Extended Customer View and Standards-Aware Data Exchange.
- Enhance business agility and speed by empowering business users with instant access to reconciled, related, and reliable business-critical data in real time. Arm IT with the ability to flexibly scale and adapt to changing business and channel needs. Streamline information exchange across channels to improve operational performance.
Enable Best-in-Class Customer and Channel Management and Channel Operations
Informatica MDM provides the foundation for best-in-class customer and channel management and channel operations. Boost productivity and revenue by empowering sales, marketing, and channel operations teams with a complete customer view —a consistent, accurate view of B2B customer accounts and valuable corporate and subsidiary relationships across business units and regions, including the products and services adopted by location. This view enables revenue-generating teams to make more relevant cross-sell and up-sell offers to customers through the right channels and to ensure they are meeting customer needs.