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BMW

Bayerische Motoren Werke (BMW) Group is a German multinational producer of automobiles and motorcycles founded in 1945. Its brands include BMW, MINI, and Rolls-Royce. In 2015, BMW was the world's twelfth largest producer of motor vehicles, with 2,279,503 produced.

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Business Need

Deliver consistent communication across global communication channels

Underpin product and technology announcements with the availability of critical business data

Enrich the online shopping experience with up-to-date, complete product information

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Challenges

Informatica’s solution to empower master data-fueled product information management to deliver engaging omnichannel experiences

Manage complex product content and provide a next-generation customer experience

Enable business users to more efficiently acquire, author, and publish product information

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Solutions & Results

Informatica MDM – Product 360 provides a trusted view of product information

MDM – Product 360 helps to consolidate information silos to create a unified platform for global product data

MDM – Product 360 helps streamline the delivery of timely product information worldwide

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Products & Services

Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.

Master Data Management – Product 360

Deliver rich product information that closes the sale no matter which channel your customers use.

Success Stories

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Winsupply

A Winning Data Strategy: Winsupply Fuels Ongoing Growth

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Unilever

Unilever provides rich, online product content to drive customer preference and increase purchase decisions.

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Puma

PUMA Competes to Win with a 360 Degree Product View