c07-customer-stories

KLiNGEL

Based in Pforzheim, Germany, KLiNGEL is one of the best known suppliers of household goods and fashion items in Europe, with subsidiaries in Belgium, the Netherlands, Scandinavia, Switzerland, and Austria. From its humble beginnings as a small textile business founded a century ago, KLiNGEL has grown to become one of Europe’s leading fashion retailers through its K-Mail mail-order catalog. Today, KLiNGEL sells men’s and women’s clothing, footwear, jewelry, home textiles and furnishings, accessories, and electrical appliances through its print catalog and an increasing number of online channels.

“Informatica MDM – Product 360 is perfect for our multi-brand, omnichannel strategy because for the first time we can look at every product, in every language, for all of our 18 brands. The transparency is absolutely perfect. Everyone in the company can see at a glance which products are showing up in which channels and why.”

— Sebastian Klumpp, Head of Product Data Management, KLiNGEL.

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Business Need

Leverage artificial intelligence to automate product data creation, saving time and costs

Publish product data in multiple languages for more than three million product SKUs

Support a multi-brand, multi-channel, multi-language product strategy

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Challenges

Transform from a traditional mail-order company into an omnichannel powerhouse to increase sales and compete with modern B2C shopping experiences

Optimize the timeliness and visibility of product data across customer-facing channels and internal analytics tools, while increasing efficiency

Provide customers with better product information to improve satisfaction, reduce call volume, and minimize the amount of returned merchandise

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Solutions & Results

Positions KLiNGEL to increase sales by selling its products on multiple channels and 70 web shops, including Amazon, eBay, and Otto

Launches products online 7x faster, eliminates manual data entry, and improves business planning by enabling detailed reporting and analytics

Reduces customer call volume and product returns by providing more complete, higher quality descriptions and images of products

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Products & Services

MDM – Product 360

MDM - Product 360 enables business users to more efficiently acquire, author, and publish product information. The master data fueled app delivers rich product information that closes the sale no matter which channel your customers use.

Data Quality

Ensure that data, regardless of its volume or type, is of the highest quality so you get accurate analytics, improved customer experience, and streamlined migration to the cloud or a data lake.

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