IN ANNUAL REVENUE
YEARS' DATA MOVED IN 1 WEEKEND
To make data consistently available for reporting and analytics, Kancharla and his team searched for a cloud platform that could scale on demand and connect to any on-premises or cloud data source. They chose an integrated, cloud-native solution that combines a Snowflake Data Cloud with Informatica Cloud Data Integration and Informatica Cloud Mass Ingestion, using Snowflake’s transformation capabilities to process the data after it is loaded.
“We chose Informatica and Snowflake because the tools are easy to use, they do everything we need, and we only need to train our team on two technologies,” says Kancharla. “The power of Informatica is that we can do ETL, ELT, and mass ingestion at scale, all with a single integrated cloud platform, to deliver trusted information to our data consumers.”
Saving time and money with improved sales forecasting
By combining multiple data sources in the cloud for analysis – including SAP ERP and SAP CRM, among other sales and manufacturing systems –Kancharla’ s team now supports more detailed and user-friendly reporting, so that teams can predict demand across complex and often customized product groups.
"Our senior director of sales wants to see how the pipeline forecast is changing,” says Kancharla. “Instead of relying on spreadsheets and emails, she wants a single place to view trends and weekly snapshots of opportunities. With Informatica and Snowflake, our sales teams can better predict demand and increase revenue from both new and existing customers."