Customer 360 Insights
AI-powered customer data platform for relevant, contextual customer engagement
Overview
Informatica’s next-generation customer data platform provides insights to inspire every customer interaction
Create context powered by AI
Stitch together all customer data—online, offline, structured, and unstructured—and plug in data science and enterprise analytics to answer complex questions by tapping into a broader and deeper understanding of your customers.
Optimize marketing campaigns
Capture better leads with micro-segments that lead to hyper-personalized campaigns. With better insights, you can delight prospects and customers by reaching them at the right time with the right offers.
Build meaningful relationships
Tailor unique perspectives for marketing, sales, service, and other departments and share them through self-service access to a 360-degree view of customers and accounts. Visualize relationships, households, and organizational hierarchies to activate operational and analytical use cases.
Key Features
Realize the full strategic potential of your customer-centric vision
with Customer 360 Insights.
All data
Bring together transaction, interaction, and other data types and manage billions of records across all data sources.
Synthesis and contextual matching
Link customer data and create relationships using machine learning, right out of the box.
Reasoning
Infer customer attributes, attitudes, lifecycle events, and more from unstructured data using natural language processing (NLP).
Complex relationships
Visualize relationships, households, social networks, and B2B hierarchies at scale using a graph data store.
Perspectives
Present multiple unique perspectives of the customer and view data differently according to business needs.
Actions
Deliver actionable insights and next best recommendations to users via a rich user interface or an API.