Customer 360 Insights
Act on AI-powered intelligence for relevant, contextual customer engagement
Overview
Create actionable insights to deliver a personalized customer experience driven by AI and machine learning.
Visually explore customer insights
Help business users visualize customer segments, omnichannel journeys, and complex relationships. Embedded, intuitive graph and visualization technologies help you better understand your customers, their transactions, and their interactions across the omnichannel experience.
Build contextual customer profiles
Link fragments of data from a wide variety of sources to create context and infer intelligent attributes from unstructured data. Then use your enriched customer data to fuel micro-segmentation and personalization initiatives for increased campaign effectiveness and more relevant customer engagement.
Discover complex relationships
Uncover relationships from billions of records and dozens of data sources for a 360-degree view of your customers. Advanced graph technology identifies, links, and manages relationships so you have a complete and accurate understanding of how customers are connected across households, social networks, and other correlations.
Present multiple perspectives
Give business users self-service access to trusted customer data through dynamic and contextual views of customer profiles. Individuals across marketing, sales, finance, and other teams can gain a unique perspective of the data that’s most relevant to their specific needs and initiatives.
Key Features
Realize the full strategic potential of your customer-centric vision
with Customer 360 Insights.
All data
Bring together transaction, interaction, and other data types and manage billions of records across all data sources.
Synthesis and contextual matching
Link customer data and create relationships using machine learning, right out of the box.
Reasoning
Infer customer attributes, attitudes, lifecycle events, and more from unstructured data using natural language processing (NLP).
Complex relationships
Visualize relationships, households, social networks, and B2B hierarchies at scale using a graph data store.
Perspectives
Present multiple unique perspectives of the customer and view data differently according to business needs.
Actions
Deliver actionable insights and next best recommendations to users via a rich user interface or an API.