Project Management Institute (PMI)

Project Management Institute (PMI) is the world's leading association for the project management profession.

“Informatica MDM – Customer 360 plays a critical role in our business and digital transformation, helping us deliver the customer experience that younger generations of professionals expect.”

Lance Dionne,

Data Quality and Master Data Lead, Project Management Institute

org-chart-icon.png Business Needs

  • Build better member profiles to increase engagement and value
  • Support CRM modernization within 90 days
  • Use a cloud solution to speed deployment and reduce costs

Challenges

  • Deliver a valuable, engaging, and personalized member experience by better understanding our members
  • Capture member demographics to provide relevant services and offer in-person services located in proximity to members
  • Streamline acquisition and application integrations to accelerate PMI's business and digital transformation

airplane-icon.png Solutions & Results

  • Use Informatica MDM – Customer 360 to automate mastering of customer data and create a golden record across multiple source systems
  • Connect on-premises and cloud applications using Informatica Intelligent Cloud Services to support real-time performance needs. PMI's CRM was the first application connected to IICS, others to follow in the future.
  • Verify, validate, cleanse, and enrich member contact information using Informatica Data as a Service
  • Achieved an order-of-magnitude improvement in customer data
  • Gained insights through customer data to better serve members and deliver a better experience, which improved customer retention and resulting in increased revenue to reinvest in the PMI community
  • Established a scalable and flexible foundation to support significant global growth
  • Established a comprehensive view of member data to guide the personalized functionality of the digital platform

Products & Services

Customer 360

Discover how to strategically manage, visually explore and securely share customer data to deliver great customer experience.

Cloud Services

Reimagining iPaaS with critical end-to-end cloud data management and a microservices architecture

Data as a Service

Confidently connect with customers using verified & enriched contact data.

Data Quality

Deliver clean, trusted data so all your projects meet your business objectives.

Success Stories

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