Business colleagues using MDM - Customer 360 to manage customer data

Customer 360 Insights

Intelligent Customer Data Platform for AI-powered experiences

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Key Features

Realize the full strategic potential of your customer-centric vision with
an intelligent Customer Data Platform.

Identity Resolution

Automatically identify data about known and unknown customers, prospects, and accounts with machine learning.

Insights

Uncover and infer insights that can be served up to better understand customer preferences, intentions and sentiment.

Segmentation

Build targeted segments that drive hyper personalized marketing campaigns and interactions across channels.

Complex relationships

Visualize relationships, households, social networks, and B2B hierarchies at scale using a graph data store.

Perspectives

Persist multiple views of the customer with key attributes most relevant to each user’s use case and role.

Actions

Deliver actionable insights and next best recommendations to users via a rich user interface or an API.

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