Data Integration Hub

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Accelerate digital transformation with a modern hybrid publish/subscribe data hub

Out-organize. Out-agile. Orchestrate complex data integration environments and make them more productive and consistent by combining governance with self-service for distributed teams. Modernize your analytics with hub-based distribution of curated data to all analytics systems in parallel. Seamlessly integrate multiple clouds, new enterprise applications and big data with your existing systems through a mixed latency central hub that automatically delivers fresh data in near real-time integration or by scheduled delivery to every system.

Better govern and automate your data integration through a central hub to ensure all consuming systems are receiving the same, fresh data at the time and in the format that each application needs. Gain visibility, management, monitoring, and alerting across all data workflows through the hub. Improve compliance and impact analysis through a central Hub Overview of data workflows and relationships.

Self service

Make data integration a team sport including the business. Enable less technical users to be more collaborative and productive thanks to step- by- step wizards and an intuitive web-based user interface. Users can discover and self-subscribe to data publications to automate curated data delivery to the system that they need it sent to. IT can empower distributed teams to self-publish data and subscribe to prepared data feeds without waiting in an IT queue for implementation by a developer.


Organized and efficient data backbone

Speed digital transformation by accelerating analytics and application modernization, SaaS and data lake integration through a publish/subscribe hub optimized for data integration. Instead of building new point-to-point spaghetti, be more productive and efficient by decoupling data sources and targets from data transformations and cleansing

Integrate all of your data through a single system—regardless of its location or type

Unified hub for hybrid data integration

More quickly and efficiently connect multiple clouds and big data to on-premises systems through modern hybrid orchestration via the hub. Instead of connecting each SaaS app to multiple targets redundantly, synchronize each SaaS app once with hub and automate distribution of prepared data to all consuming targets to save costs and system loads.

Governed data quality, enrichment, MDM and masking

Maximize the impact of data quality, enrichment, master data management and masking by doing them centrally in the hub. Fight fragmentation and make numbers match across systems. Publish the results of data quality, enrichment, mastering and masking consistently across all consuming systems. The organization and visibility of the hub eases data governance and compliance.

Key features

  • Publish/subscribe hub for data: Modern hub architecture optimized for any size data and mixed latency data delivery manages sourcing and delivery of data to all systems
  • Hybrid workflow orchestration: Unified management of hybrid workflows speeds data integration and transformation across SaaS apps, cloud analytics, and on-premises systems
  • Data lakes and traditional systems in sync: Seamless automation of storage and data processing on Hadoop with your existing data infrastructure 
  • Governed data management: Hub Overview and centralized management console for visibility, monitoring, and alerting across all data pipelines in the hub—combining multiple clouds, big data and existing systems 
  • Wizards and intuitive user interface: Easy-to-use web-based self-service tools facilitate rapid development, increased productivity, and greater team collaboration
  • Leverage Informatica skills: Leverage the skills of the 100K+ person strong PowerCenter developer community for creation of complex custom mappings for the hub
  • Automated data cleansing, enrichment, mastering and security: Informatica Data Quality, Master Data Management, Data as a Service (DaaS), and Data Masking can be done centrally in the hub to increase automation and the level of consistency and trust in your data

Customer Success Stories


Humana relies on Informatica Data Integration hub to personalize member plans and programs for increased customer engagement.


Rabobank moves closer to its goal of 80% online services delivery with Informatica.

State of Washington

Enhancing service quality and efficiency across the infrastructure with Informatica Data Integration Hub

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Provides data security and privacy controls to prevent unauthorized access to and disclosure of sensitive, private, and confidential information.

Intelligent Master Data Management

Delivers reliable business-critical data so you can optimize operations and make more informed decisions.

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Integrate, secure, and govern big data with repeatable, reliable, and maintainable processes to add value to your organization.

Data as a Service

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