Customer 360: Deliver data-driven experiences

Design a differentiated customer experience with trusted, relevant and contextual data.

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Understand your customers throughout their journey

Customer 360 solutions help CX leaders overcome sizable data challenges to meet high customer expectations and demands.

Customer 360 innovates with deeper insight

Achieve tangible business benefits with a single customer view at enterprise scale.

Create better experiences
Design more engaging customer experiences to attract, retain and grow your customer base.
Improve loyalty
Build loyalty through consistent interactions fueled by an intelligent, 360-degree customer view.
Gain more visibility
Expand your view into the relationships your customers have that matter most.
Drive conversions
Optimize your resources and increase conversions through more targeted, relevant marketing offers.
Boost profitability
Align your sales and service resources more precisely with customer needs and opportunities.
Innovate faster
Accelerate your digital transformation initiatives by gaining access to trusted customer data.

Speed deployment

Use an extensible customer data model with smart fields for rapid time to value.

Speed Deployment
Intelligent Enrichment

Use intelligent enrichment

Add green checkmark capabilities to verify and standardize customer records.

Apply next-gen matching

Combine AI-powered matching with best-of-breed declarative match rules engine.

Next-Gen Matching
Simplify Stewardship

Simplify stewardship

Streamline data stewardship through a single business user interface.

Deliver on customer promises

See how our intelligent customer data management solutions provide the powerful insights you need.

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2021 Gartner® Critical Capabilities for Master Data Management Solutions

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Helping our customers achieve success

“Centralizing our master data using Informatica simplifies data stewardship and governance, enables more consistent use of data to drive the business, and makes it easier to calculate important KPIs such as customer data integration.”

Gary Desai

CIO, Discount Tire

Your essential Customer 360 resources

Analyst Report
A CDO’s Guide to Customer Intelligence

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White Paper
The New CX Norm in a Post-COVID World 

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Your Definitive Marketer’s Guide to CX

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Data Sheet
Customer 360 SaaS

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Extend your customer data management strategy

Product 360 (PIM)

Manage complex product content across distribution channels and at scale.

Finance 360

Use finance data and chart of accounts to drive M&A efficiency, ERP transformations and compliance reporting.

Supplier 360

Streamline vendor & supplier information management with a single, trusted data source.

Reference 360

Manage and unlock the true value of reference data sets by centrally defining, managing, and sharing.

Life Sciences

Discover how you can leverage our data management solutions in the life sciences industry to fuel R&D, develop new therapies faster, and more.

Data as a Service

Confidently connect with customers using verified & enriched contact data.

Take the next step

See a demo

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Talk to an expert

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