Use an extensible customer data model with smart fields for rapid time to value.
Use intelligent enrichment
Add green checkmark capabilities to verify and standardize customer records.
Apply next-gen matching
Combine AI-powered matching with best-of-breed declarative match rules engine.
Streamline data stewardship through a single business user interface.
Helping our customers achieve success
“Centralizing our master data using Informatica simplifies data stewardship and governance, enables more consistent use of data to drive the business, and makes it easier to calculate important KPIs such as customer data integration.”
Your essential Customer 360 resources