Business colleagues using MDM - Customer 360 to manage customer data

MDM Business Applications

Empower the business to directly access, manage, and analyze critical data.

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Key Features

Informatica MDM applications enable business users to help themselves to the data they need.

Configurable business-friendly user interface

Informatica MDM applications are designed with a business-friendly, configurable user interface, not one designed for data stewards or developers

Business-process driven workflow

Our Informatica MDM applications come with a configurable, business-process driven workflow for your unique requirements

Pre-built yet flexible data model

MDM applications come with a pre-built data model you can change quickly, easily, and affordably as your needs evolve

Pre-configured business rules

Get a jump start by leveraging pre-configured business rules that you can tune to meet your specific needs

Customer Success Stories

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Citrix

Citrix uses Informatica solutions to gain complete customer insight on all products

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Informatica

Informatica success story featuring Customer 360 SaaS and IDMC.

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CHRISTUS Health

CHRISTUS Health uses an enterprise information management system to efficiently capture, normalize, and interrogate data

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